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Where am I? Home Global Markets Asia Samsung to invest $38.3bn in 2011
"Samsung said more than two thirds of the cash - 29.9 trillion won - will go on expanding or building new plants producing semiconductors, liquid cryst..."
South Korea's Samsung Group said Wednesday it plans to invest almost $40bn this year as it tries to get ahead of global rivals still struggling after the financial crisis.

The nation's largest conglomerate, which accounts for almost 20 percent of South Korea's gross domestic product, will spend 43.1 trillion won ($38.3bn) on a range of sectors, including research and development.

Its plans also include employing a record 25 000 staff this year, 11% up on 2010.

Samsung said more than two thirds of the cash - 29.9 trillion won - will go on expanding or building new plants producing semiconductors, liquid crystal display panels and other electronics.

A further 12.1 trillion won will be allocated to research and development.

The new total investment, up 18% from last year, is aimed at reaffirming the "global market dominance of Samsung's major businesses," the group said in its 2011 investment plan.

Projected investment in semiconductor plants amounts to 10.3 trillion won.

"Uncertainties over the global economy still persist, but we have reached the decision... in an effort to beef up the global competitiveness of our flagship businesses," Samsung said in a statement.

Samsung is at the head of South Korea's drive to boost growth through active investment in next-generation industries and Chairman Lee Kun-Hee has urged his group to diversify into biomedical research and green industries.

The new investment plan also reflects an overall shift in the country's major growth drivers, said Chang Suk-In, a senior researcher at the Korea Institute for Industrial Economics and Trade.

"Samsung has a long history of making well-timed, preemptive investments in new businesses, for instance semiconductors, when industry rivals" are reluctant, he said.

"It's a perfect time to make preemptive investments and take a lead in new industries when companies in advanced nations are still reeling from the economic downturn and don't have the luxury of making large new investments," Chang said.

Samsung Electronics, the world's largest maker of flat screens and memory chips, is the standard bearer for the group.

The world's second largest maker of mobile phones after Nokia posted a record third-quarter net profit in December as the global recovery fanned demand for memory chips and handsets, including smartphones.

The firm has strived to expand its presence in the lucrative smartphone and tablet computer markets as its Galaxy S and Galaxy Tab have gone head-to-head with US giant Apple and its market-leading iPhone and iPad.

The investment plan is timely as industry rivals fearing a tough year amid falling memory chip prices and a saturating LCD market are shying away from large spending, said Greg Roh, analyst of HMC Investment Securities.

"A major investment at a time like this can help Samsung really set itself apart from competitors by lowering the price of key products or rolling out new gadgets," Roh told AFP.

"By ratcheting up investments when few others do so, you can expand global market share far faster than you do in normal times," he said.

The group's aggressive investment comes as it tries to find new growth engines at the start of a third generation of family management.

Samsung last year unveiled a plan to nurture new businesses including renewable energy and healthcare, with the goal of achieving annual sales worth 50 trillion won in 2020.

Jay Y. Lee, the only son of chairman Lee Kun-Hee, was promoted to president of Samsung Electronics last December when his two sisters were also elevated at the group's key subsidiaries, which include hotel and textile affiliates.

Samsung, which means "Three Stars", was launched in 1938 when Lee Byung-Chull, the son of a wealthy landowner, opened a trading company. Samsung Electronics began operations in 1969.

The founder's son Lee Kun-Hee, now 68, led Samsung for almost 20 years and was widely credited with turning it into a global brand.

He stepped down in April 2008 after being charged with tax evasion but returned as chairman of Samsung Electronics in March after receiving a presidential pardon.
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May 19 2012 04:22 | LAST UPDATED May 17 2012 16:37
 

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